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Frida’s Flowers



Frida’s brand is based on recognizing beauty and simplicity in every floral composition, but most importantly selling the highest quality of flowers. With 23 locations across Italy, every day Frida’s offers its customers a full range of fresh cut flowers. Our goal is to bring flowers into every Italian home. Whether purchased online or in one of our stores, our flowers are always freshly cut, ensuring the highest level of quality.  To guarantee superior quality, our flowers are checked at our hub, one by one, before they are distributed to our stores. This complex mechanism of quality assurance allows our brand to offer the highest level of quality for each and every flower in our shops.


fridas-events-03Even if you don’t have time to visit one of our shops, or if a Frida’s store hasn’t yet opened up in your area, you can still buy our flowers online from our e-commerce website and send flowers anywhere in Italy. With Frida’s you can quickly send quality flowers anywhere thanks to our delivery service available all over Italy, with guaranteed delivery. Have a look at our online catalogue and with just a few clicks you can buy a fabulous floral bouquet, a stunning “sushi” centerpiece, a beautiful bunch of roses or any unique floral arrangement choosing from the endless array of flowers available online. Sending flowers has never been this easy. Frida’s is committed to delivering flowers every day of the year, even on holidays, with the fastest delivery times possible. In cities where there’s a Frida’s store you’ll get guaranteed delivery with just three hours notice. Frida’s is your flower store, 365 days a year.

Flower designer

fridas-allestimenti-01Thanks to the longstanding experience of our flower designers and our impeccable organization, Frida’s is your perfect partner for flower arrangements for events. We offer special attention to flower arrangements for weddings, offering classy, stylish and personalized solutions for any theme, whether you’re going for shabby chic, country chic, vintage or modern. Our motto is to be “on target with your theme” and Frida’s specialized staff is fully dedicated to supervising every aspect the floral arrangements for your special event.
Our locations, find a Frida’s store near you

Franchising, open a Frida’s store today
Shop online, buy Frida’s flowers from home


At Frida’s we understand that flowers mean pleasure – they create atmosphere, warm our homes and speak about us as people. Flowers are living things and their vitality is synonymous to quality; the same quality we strive to achieve every day.

The market

Selected from top producers all over the world – from Holland, Ecuador and Israel to South Africa, Kenya, and Asia – our flowers arrive directly at our sales points without any intermediary resale following Frida’s signature logistics.

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