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About us

Our story


frida's flowerThe brand Frida’s was created by Alessandra, whose extensive experience in the floral sector, together with her creative and eclectic ideas, pushed her to develop a new franchising, where classic and modern styles meet, giving flowers an entirely new look. Today Frida’s has become a well-known and trusted brand, with several locations across Italy. The dedication of Frida’s employees, who work every day to ensure the freshest flowers and the highest level of customer service, has made the brand synonymous with trustworthiness.

Frida’s winning formula allows you to enter any of our retail points and choose from the many floral compositions already available for sale. This is how Frida’s expresses the concept of take-away flowers. Whether our floral cone, a sushi centerpiece, a flower arrangement or a beautiful bouquet, Frida’s guarantees quick service and quality.

Now anyone can buy exquisite floral arrangements, at any time, thanks to our new e-commerce website. You can buy and send flowers anywhere in Italy, at any time. Flowers online follow the same quality standards as flowers in our stores. The quality of our online flowers is guaranteed. Thanks to our consolidated flower delivery system, our brand is able to ensure the quickest delivery. Flowers online from our “Shop Online” catalogue can be delivered the same day, with just 3 hours notice

With the arrival of autumn, the expression of flowers is at its best. You can choose from hundreds of different shapes, sizes and colors including buttercups, anemones, tulips, junipers, amaryllis, roses, proteas and many more. A quality experience awaits you, whether you choose to buy online or in person at one of our stores.

At Frida’s, our dream is to bring flowers into every home, every day, because buying flowers isn’t just about others, it’s also about ourselves. Flowers aren’t just for an event, but for a smile, they aren’t just a gesture of affection, but a symbol of the daily happiness that the colors of petals can bring.

To make this dream come true, allowing anyone to enjoy the pleasure and satisfaction of our flowers, Frida’s has invented the Cone: a pre-arranged bunch that includes a selection of our highest quality flowers.

The Gold Cone is Frida’s signature arrangement: refined, young, fast, unforgettable; it includes 5 or 10 fresh cut flowers.

You can choose from roses, tulips, freesias, calla lillies, buttercups, peonies, junipers, lilies and many more. Our Cones are ready for purchase.
Shopping is quick and easy. Look through our baskets, select your flowers, choose the colors, and take it away.
Frida’s is the only flower franchising that offers this unique service

Learn more about our products


Choosing a flower is important, but the passion we invest helping you choose is even more important.
A group of 15 florists lies at the heart of our company – from expert hands to younger apprentices, including technical artists, masters of creativity.
Our team works together with the sole purpose of making your wishes come true, Frida’s style.

Checkout our franchising offer

Open your Frida’s shop

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